Features

The deeply molded Chevron shape tread pattern channels dirt, mud and snow away from the driver to keep shoes and pant legs clean.
2-3 Times the height of regular vacuum formed liners. "Deep Tread" technology!

High perimeter wall provides maximum protection and water retention.

Raised retention nibs on the bottom surface provide maximum retention.

Built exclusively for Trucks and SUVs, features bold styling and a custom fit for a complete protection.
Constructed from durable non-slip thermoplastic. They wouldn't fade or crack with age.

Exclusive self-sealing floor hook attachment keeps moisture out while securing the liner.

All Terrain Floor Liners - 2008 SEMA Global Media Award Winner.
All Terrain Floor Liners - 2008 SEMA Top Ten Best New Interior Accessories (People’s Choice #3).

Rugged Ridge Floor Liners provide year round carpet protection keeping your vehicle dry from dirt to rain.
Product Details
All Terrain 1st & 2nd Row Black Floor Liner Set (12987.10) by Rugged Ridge®, 4 Pieces. Need an affordable solution to keep the floors of your vehicle looking factory fresh? Try Rugged Ridge's All Terrain Floor Liners! Made of a durable OE-quality thermoplastic material that can withstand the rigor of daily abuse, each liner is perfectly contoured to your vehicle's floor for precise secure fitment. The raised lip captures all spills, water, and debris keeping your interior pristine. Features a chevron shape patented deep tread technology.
The people at Rugged Ridge are enthusiasts themselves, and they know from experience that when you drive off-road or on muddy construction sites, you'll track in a lot of dirt and moisture into your truck or SUV's interior. To protect your valuable carpet and to keep your feet from having to sit in the muck, they developed All Terrain Floor Liners and Mats with patent pending (8,163,369, D627,285) "Deep Tread" technology.
Rugged Ridge used state-of-the-art precision technology to make these 1st row floor liners an exact match to the contours of your floor. No sliding around, curling up or gaps in coverage, these floor liners are a perfect fit. They included high perimeter walls in the design because they know that after a long day, a lot of dirt, mud, water or snow can accumulate on the floor of your rig, and the floor liner is useless unless this muck can be contained and kept off of the carpet. The 2nd row mats lay flat and feature a perimeter ridge for maximum containment. The patent pending (8,163,369, D627,285) "Deep Tread" technology provides a Chevron shape tread pattern that is up to 3/8" deep, to keep your shoes and pants up and out of the mess, and to contain the movement and sloshing around of any trapped water.
Unlike other floor covering manufacturers that use an inconsistent vacuum thermoform process and slippery lower grade plastic, Rugged Ridge All Terrain Floor Liners and Mats are high-pressure injection molded from OE quality thermoplastic elastomer, that looks and feels like rubber and provides a non-slip surface. These floor liners and mats also include raised nibs on the bottom to help them stay in place. And the unique self-sealing floor hook attachment feature on the 1st row liners helps to prevent dirt and moisture from seeping through to the carpet.